再助爆单之路,Shopee扬帆计划带领跨境商家走出人才升级窘境

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跨界电子商务的“火花”近年来风靡全球,也引起了中国跨境电子商务卖家的热情。许多卖家在该行业的野蛮增长期间收获了红利。可以发现,在经验丰富的跨境市场中,越来越多的百万富翁和亿万富翁正从跨境电子商务行业中脱颖而出。在e18,仅2018年,超过1300名百万富翁出生。在新兴的东南亚市场,这一趋势也很突出。东南亚电子商务平台Shopee建立的百万美元俱乐部已经拥有一批中国卖家,月销售额超过100万美元。

然而,虽然跨境电子商务已经取得了成功的海洋,但公司也面临越来越大的运营压力。市场环境不可预测,平台政策不断更新,游戏玩法得到提升。跨境电子商务也从过去的粗放管理走向精细化运作阶段。许多卖家都面临着业务升级的需要,很难忽视目前的困境:现有员工无法跟上平台发展的步伐,全面而专业的跨境电商很难找到。

跨境电子商务公司陷入人才升级问题

在古代,曹操渴望人才,并被多次发出《求贤令》。今天,有跨境电子商务公司“培养人才”,并尽力而为。

浙江的跨境电子商务企业受益于跨境电子商务红利。近年来,跨境电子商务业务翻了一番,但公司人员的现状使公司看起来很糟糕。

“自2018年以来,国际环境和平台政策不断更新和迭代,实际上对我们的运营水平提出了很高的要求。我们过去的大多数模型都是针对分销类型的,大部分员工只会基本运作。运营技能和知识储备远远不能跟上环境的变化,这使我们的业务极难开发,“该公司跨境业务部门负责人表示。

据报道,该公司希望引进外部人才,但招聘网站的简历已经被翻新,招聘合适的人才仍然是不可能的。从内部员工到培养,由于培训市场喜忧参半,很难区分和放弃。

随着过去电子商务跨越时期的野蛮增长,跨境电子商务公司对人才的要求也越来越高。上述工厂只是整个行业人才升级的一个缩影。

跨境电子商务培训机构的人才升级

面对知识储备的差距,许多卖家已将注意力转向培训机构。迫切需要跨境电子商务企业升级人才,大量传统淘宝卖家,工厂型卖家改造跨境电子商务,正在推动跨境电子商务培训机构的业务更多而且更受欢迎。

雨班负责人莉莉说:“无论是在线还是离线,近年来都在国内上演跨境电子商务培训。根据2019年上半年雨水类的数据,亚马逊和Shopee系列是最受欢迎的。在最近的雨班中,Shopee离线培训在厦门举行,甚至吸引了来自北京和青岛的卖家。“

然而,即使市场需求强劲,仍有许多卖家的反馈。目前,市场上的培训机构和课程无法满足所有卖家的需求。一方面,培训机构参差不齐,课程质量不统一。另一方面,电子商务平台的官方开放式培训课程向所有卖家开放,缺乏针对性。

正如杭州益塘总经理童家琛所说,每家公司在不同的发展阶段都需要不同的知识,他强调卖家需要继续发展和升级。

因此,寻找基于平台,全面,多维,定制的跨境电子商务运营培训课程,不仅已成为跨境商户的首要任务,也为培训机构和电子化创造了机遇。商业平台受到打击。

Shopee推出“帆船计划”以帮助卖家赢得跨境

In 2018, the GMV reached US$10.3 billion, a year-on-year increase of 149.9%. Standing in the cross-border e-commerce market, Shopee has also found the talents of cross-border e-commerce companies in addition to helping sellers successfully rush to Southeast Asia. When the sellers successfully went to sea with Shopee, they gradually felt the operation brought by the rapid growth of the platform. Pressure and knowledge reserve gaps, and began to seek more systematic, refined, customized operational training courses.

Based on this, Shopee cooperates with industry quality training institutions and elite lecturers to create a cross-border e-commerce training institution certification project Shopee “Sailing Plan” for cross-border sellers, and refine the platform operation experience and data into a systematic training course. An innovative model to create the Shopee official training ecosystem covering basic operations, high-level courses and personalized practical courses, and awarding licenses to training institutions to jointly promote the development of cross-border e-commerce training industry and help sellers to grow at a high speed.

It is understood that the Shopee "Sailing Plan" has been fully launched in June 2019, covering a series of initiatives such as the development of professional training content, the establishment of the evaluation and certification system, the needs of sellers at all levels, and the construction of a personalized growth system.

Institutions: Intensive teacher system, optimize training courses, enhance self-development capabilities, and help organizations strengthen cross-border e-commerce teaching hard power

At the beginning of the project, Shopee teamed up for the majority of Shopee excellent sellers, completed the recruitment, evaluation and certification of lecturers, and selected a group of Shopee official lecturers for the organization. At the same time, with the “Sailing Plan”, the cooperative institutions will complete the course system optimization of “online + offline”, “basic operation + high-level practical operation”, “official standardization course + institutional independent research and development training” according to their own characteristics, and enhance training. hard power. In addition, the award-winning training institutions will be listed on the Shopee “Partners” list, participate in brand training and be the first to receive official training information updates.

xx卖方:深化行业知识储备,满足不同阶段的个性化需求,实现高速增长

结合不同卖家的实际需求和成长阶段,“帆船计划”将有针对性地提供有针对性的培训课程,结合文本,视频,音频,直播和其他教学方法,以达到卖家和跨境电子商务储备学生们。建立多维度的培训体系,帮助卖家充分掌握运营知识,实现各阶段的快速增长。

行业:帮助跨境电子商务培训行业精细化运作,培养行业专家,促进跨境电子商务高效布局

作为“航行计划”培训内容的出口和控制方,Shopee致力于推动国内跨境电子商务培训行业的精细化运作,并通过内容规范的培训,帮助孵化跨境电子商务,卖方需求的整合与优质机构资源的合作。该行业的专业人才也将有助于未来中国跨境电子商务行业的有效布局。

目前,Shopee的“帆船计划”已经与杭州培训机构完成了高级和基础课程的认证,并于周五在6月22日在全国推出了第一个正式的Shopee培训课程。第一个课程。同时,雨班也被用作内容培训方,与Shopee共同建立官方在线培训课程。未来,Shopee将进一步推广这一创新模式,扩大与行业优质跨境电子商务培训机构的合作团队,逐步实现国内市场的全面覆盖。